Friday, May 23, 2008

Why do home businesses fail?

Why do so many fail with their home business opportunities? Is it for some of the reasons listed below?

Lack of Training
No Marketing Budget
No clear direction
The wrong company
Poor Sponsor
Free programs
No Time
No Sales
Poor Products or Services
Rejection




1. Lack of Training.

While most home based business companies do have great training "on their products or services" most fail due to the fact that their training is not professional, is not market tested and not focused on business building and skill development. This has lead to a 95% failure rate in this industry with most never earning more then $200 a month.

2. No Marketing Budget.

When would be entrepreneurs are looking for a home business opportunity, they are not thinking about one of the key components of success. This is to create a home business plan. This plan includes a realistic marketing budget. While most home businesses can be started relatively inexpensive compared to a traditional business for just a few hundred dollars vs hundreds of thousands for a traditional business. Still a small home business will take a marketing budget of anywhere from $100 to $300 a month to get your business growing.

3. No Clear direction.

When starting a business you must set your goals. What do you want to accomplish in the first 30 days? In the first 90 Days? Then you must focus on these short term goals, with consistent daily action, to reach these goals. If you focus on long range goals years away, there will not be that sense of urgency to accomplish it.

4. The wrong company.

This is rare but does happen. It really pays to do your due diligence "Information" when investigating any business opportunity. Does it offer a product or service? Is the product good the service exceptional. This industry is a word of mouth business, the internet will not do it all for you. The company may go out of business, this occurs quite often with new start up companies.

5. Poor or absent sponsor.

This does not mean that your business will be a failure or that someone that is new to the business is the wrong choice. Today with the resources for proper business training even having a poor or absent sponsor you can still learn to market and grow your business.

6. Free to Join Businesses.

Most free business will never make you any money unless you and others are moving products and services. Without an investment into a business most people will have no commitment to even work at it.

7. No Time.

Many people work two jobs today to make ends meet. The question is where would you rather spend your time? Working 60 hours a week or more to make someone else's life comfortable or give up a little tv time to produce a secondary income?

8. No Sales.

Here is another big issue with most people wanting to start a home based business. I don't want to sell!!! Then you need the site hotjobs.com. A business is all about sales, the difference is in how you sell. As a home business owner you have to like your products or services to recommend them to someone else. You have to be willing to teach others also how to do this. In a business you need to gather customers and also business partners, its the power of leveraging your time and others.

9. Poor Products or Services

In order to keep any business moving ahead they must offer great products and services. This is probably one of the biggest reasons a business fails. Most large chain stores offer the cheapest products or services they can. The reasoning behind it is they know that most of us will not return the product for a refund. This allows them to sell ineffective products. In a home based business we know more about our products and services, we have our own personal conviction on how good it is.

10. Rejection

Rejection = Success! The fear of rejection can be caused by low self-esteem, the lack of self-confidence. The most successful people in this industry are the ones that receive the most rejection!!! To be successful in all aspects of your life you must not be afraid of rejection. When you plug into proven training offered through a home based business or one of the support companies, in time you will gain the skills and confidence to over come this #1 reason why people fail in home based business opportunities fail.